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Microsoft drops Copilot+ branding from its new laptops

Image: Hacker News

Microsoft has stopped using the Copilot+ branding on its new laptops, despite the devices meeting the hardware requirements for the Copilot+ designation. The move suggests a shift in how the company is marketing its AI-integrated devices.

Why it matters

This reflects changing market positioning around AI features in consumer hardware, potentially signaling that AI integration alone may no longer be a primary selling point.

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